About Us

ASB Publishing, LLC is an Oklahoma-based company dedicated to championing independent authors. We believe indie writers possess extraordinary vision yet are often overlooked, and our mission is to amplify their voices. ASB provides supportive, low-stress services focused on one of the biggest challenges in publishing: marketing. From online promotion to bookstore placement, we work to ensure authors are seen, heard, and connected with the right readers.

ASB is owned and operated by Shelley Nicholson and Allen Bias. Shelley is an experienced indie author with over twenty published books and more than one hundred edited projects, bringing deep industry insight to the team. Allen, a marketing-minded professional with exceptional distribution expertise, leads ASB’s efforts to place books nationwide.

Together, they are committed to serving indie authors and the service providers who support them. ASB Publishing looks forward to helping the community thrive.


Our Mission

Founded in 2024, ASB Publishing is more than an indie publishing house. We champion independent authors by not only publishing their work but also connecting them with trusted service providers who fit their unique needs. With transparent communication and intentional support, we strive to elevate every project. Our mission is simple: to get the world reading, one indie-authored book at a time.


a woman writing on the paper

Our Goal

We proudly support indie authors and the service providers who help bring their stories to life. As an independent publisher, our mission is to deliver books of exceptional quality. Our team works closely with each author to ensure every detail—from cover design to editing to distribution—is handled with care and precision.

Marketing remains one of the greatest challenges in the indie world, and that is where we step in. We focus on getting your book into the hands of readers, publishing paperbacks wide and offering flexible options for eBooks. Authors who prefer Kindle Unlimited may publish through KDP, while those who want to go wide across all formats can do so with us. We simply choose not to use KU for our own distribution.

Our goal is simple: to help indie authors thrive.